How does color affects the perception of food taste?

Have you noticed how the color of food or dishes from which you eat affect on the perception of taste? The Scientists from the Polytechnic University of Valencia and Oxford University noticed and conducted the number of experiments.

It turned out that the hot chocolate, poured into the red or orange cup is much tastier than exactly the same liquid, but already in the white cup.

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57 experimental subjects were offered to try and express their opinion on the taste of hot chocolate during the experiment. They drunk from four cups of different colors: red, orange, white and cream. The testee noted that hot chocolate in the red and orange cups was much more flavorful and tastier than in the others cups.

Also during this experiment it was found out that drinks, poured into the blue dishes, seems colder and thirsty. The cup of yellow color significantly increases the perception of the sour taste of lemon.

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The more brighter and saturated the color of the dish, the more yummy it seems to us. However, the nature use this technique for a long time itself. Most ripe fruits and berries painted in the nature with yellow, red and orange colors. 

Do not allow the contrast of food with dishes, because this can have the opposite effect. The blue plate with fried meat can simply spoil your appetite. That's why, the most cafes and restaurants use neutral white or black dishes.

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