The theory of gender schemes

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Gender significantly affects color preferences. Even from a young age we are beginning to impose information related to gender, trying to build a particular concept. It can be some hobby, games, sports, eating habits, clothes and of course a color.

Parents literally from the cradle start to confirm gender stereotypes about colors, dressing boys in blue clothes, girls in pink. This colour therapy after some time leads to the fact that children integrate these colors in their own perception of concepts «man» and «woman.» So we begin to feel the need to match our own gender: boys tend to prefer a darker, «masculine» colors, girls tender, «feminine».

Pretty in pink

Experts LoBue & Deloache, in 2011, analyzed how the age changes perception of pink color. The experiment involved children from seven months to five years.

As it turned out, the girls began to feel a great sympathy to all pink. At the same time, boys pink irritated, they tried to distance themselves more and more from this color. That is, their reverence changed simultaneously with the process of growing up, as they more and more learned about their gender.

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