Design

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International Klein Blue is a special shade of blue. It formula registered in 1960 by the French abstractionist Yves Klein.

For Klein, blue color had a special meaning. Klein believed that all other colors cause persistent associations in people, unlike blue, which reminds only of the most abstract things in the world - the sky and the sea.

Klein tried to keep a rich shade of velvet ultramarine, but color disappeared in contact with the fixative. 

Paris-based paint dealer Edouard Adam helped Klein to achieve the desired effect. He advised to use Rhodopas M60A synthetic resin, developed by the pharmaceutical company Rhône-Poulenc.

International Klein Blue color was not patented - it was against to French law, so Klein registered the technology itself.

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Klein's “blue period” began several years before the invention of International Klein Blue. So, in 1957, he opened an exhibition in Milan, on which he present 11 absolutely identical blue canvases measuring 78 by 56 cm.

Klein created 194 blue canvases during short career (the artist died at the age of 34 from a heart attack)

The most famous blue works were “anthropometry” (human body science), creation of which was turned into a real performance. Klein poured paint on completely naked girls-models, and then asked them to leave prints on canvas. During such events, guests drank blue cocktails, under the “Monotonous Symphony” - the author's monotonous composition consisted of only one accord.

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The actual recording of one of these performances: Yves Klein - Blue Women Art - 1962

After receiving a patent in the summer of 1960, Klein began to create sculptures in blue.

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Unfortunately, Yves Klein died in 1962, just two years after the creation of a unique paint...

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Effect Restorff or "isolation effect" – psychological principle, the essence of which is that the marked object, such as a red cover book on a shelf with green ones, is more likely to be remembered by others. This feature of human memory is often used by creators of computer games, marketers and designers, artists, photographers and film directors. The main markers are the size, shape and of course colour. So the students took to the habit of marking important lines in textbooks with a marker, because the information that stands out from the rest of the homogeneous text is memorized much better. This effect can seriously affect conversion.

The effect is named in honor of Hedwig Restorff German psychiatrist, who experimentally discovered it in 1933. The participants presented a list of words in which one was different a different color. As a result, the selected word remembered most.


Video with more detailed analysis of this effect: https://www.youtube.com/watch?v=Z0EIUtFrtp4

Contrast vs similar colors

Thus, the study “Aesthetic response to color combinations: preference, harmony, and similarity” showed that although the overwhelming majority of consumers prefer similar shades, but them express much sympathy for contrasting palettes with bright color accents.

Another proof of the effective application of the insulation effect are the tests with color-changing buttons. They showed that after changing the button color from green to red, the conversion increased by 21%. Obviously, most of the page is focused on the green palette. This means that the green call to action just merges with the background. Red is a complementary color to green and it provides a sharp visual contrast.

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How to use isolation effect in marketing?

● Create useful, meaningful contrast between the promoted product and the cheaper(less quality) counterparts. Surely you have noticed this technique in advertising, when the bright packaging of the same product compare with faded, discolored, “not named” packaging of another product;

● Bright packaging of a fancy shape - something that will highlight your product on the shelf with the same type of competitors. The more nonstandard the product packaging design is, the more likely customers are to pay attention to it.

The effect of isolation in the design

● In the process of developing a site design, highlight the brightly useful buttons that should immediately be noticeable to the visitor, such as “subscribe”, “enter” or “register”

● Change the type of visual effects. For example, if most of the images - the pictures, the contrast is to add a few illustrations, videos, etc.;

● Vary the background color. This is a simple way to emphasize your main ideas;

Don't know what color to choose? Choose a color that will be in harmony with the site! This will help you apps like Color Assist, Live Palettes.

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A human perceives the world mainly visually, because color is an integral component of the characteristics of any object. Congenital sense of color harmony is not given to everyone, so specialized applications such as the Color Wheel and Live Palettes can help. But first of all, when choosing some color you need to ask yourself: what effect do I want to achieve?

Effects that can be achieved with a lot of color, for example, you can visually increase the volume of a room with white or achieve the opposite effect by using matte black. Some colors create a cozy atmosphere, others tune the working mode, that is, there are many options for applying color. How to use a color to create a certain effect in the interior?

Coolness. What color do you imagine when you think about coolness? Of course blue, because it is the color of freshness. It will help if the room is hot, especially if the windows look to the sunny side.

Warmth and comfort. This effect is created with the help of red and orange, because they are shades of warm colors. For a cold climate, brown will be perfect, the walls colored in this color will add some warmth and comfort.

Volume. Alas, we can not add square meters, but to make an apartment visually more spacious is easy! Light tones deceive our brain, visually expand the space, so even in a small bright room you will feel more spacious. On the contrary, dark or saturated tones will narrow the space.

Levity. How to make massive, bulky wardrobe visually lightweight? There are a few principles that will help you achieve the illusion of levity:

  • Light colors are lightweight than dark
  • Muted colors are lightweight than saturated
  • If two colors have the same brightness and saturation, than cool colors will seem more lightweight

Nuance. If you want to focus on certain details – choose a contrasting colour. For example, red and green, blue and yellow. Color Wheel can help you to choose the color nuance.

Zoning. The combination of different colors is a great way to divide the space into zones: to separate the kitchen from the corridor, to highlight the working area and recreation area. Simply painting the walls in different colors or shades, you can get the visual effect of different rooms. It is advisable to choose shades that are not very different in intensity, with a difference of two or three tones, or contrasting. When zoning color accessories may be unnecessary, that is, you can save a lot. 

Height. To make the ceiling seem higher than it actually is, it should be taken into account that cold shades visually distance the object and light make it more spacious. 

Take into account all the characteristics of the color, its effect and how it looks in natural and artificial light. Then you will be able to create a harmonious interior that is comfortable for life.

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Each color has its own spirit. Color not only sets the atmosphere in the room, but also can affect our mood. For this reason, the selection of a palette in your house, apartment or room should be done very carefully.

First, decide what mood in what room you want to create. For example: a workplace (cabinet), it is best to decorate in colors which set for a long and concentrated work. For the living room, the ideal setting will be relaxing shades. For the kitchen and bedroom - cozy.

How to combine colors and shades

It is sufficient to use the simplest formula 60\30\10. Let's say you chose three colors. Еhe main should occupy 60% of the room and furniture, additional – 30% (for example, furniture and floors), accent – 10%, this shade is good for small parts.

Black

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Dark, but stylish and cozy. When choosing wallpaper prefer matte options. Here the main advantage is to emphasize the main color with the help of contrasts or shades of gray.

Best combinations with black:

  • Black, brown, white;
  • Black, yellow, grey;
  • Black, yellow, purple.
  • Black grey, white.

White

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Visually expands a tiny room, ideal for small apartments. It is sutable for the living room and bedroom. White makes the room more bright, very positive.

Best combination with white:

  • White, beige, grey;
  • White, pink, beige;
  • White, beige, yellow


Green

 Relaxes, causes extremely positive emotions. For the bedroom suitable green gentle shades, for the working area - olive.

The best combination with the green:

  • Olive, grey, brown;
  • Green, brown, dark red;
  • green, white, beige.



Blue 

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This color can be used in almost any room. Light colors suitable for the bedroom, the darker - will adjust the working mood. The truth is not to choose too dark shades, because they are pumping sadness and depression.

The best combination with blue;

  • Blue, white, grey;
  • Blue, grey, brown;
  • Blue, white, yellow.

Red

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Perhaps it is the only color that is not desirable to use as the main one. The abundance of red will irritate the eyes, because this color creates an atmosphere of stress. A completely red room is more associated with the TV series of Twin Peaks or some kind of horror film than with a cozy home.

Best combination with red:

  • Terracotta, light grey, beige;
  • Red, white, black;
  • Red, grey, brown.

Yellow

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The color is joyful and bright, a good option for a bedroom or a children's room. But still it is important not to overdo with it and use low saturated hue, avoiding lemon color.

Best combination with yellow:

  • Yellow, white, brown;
  • Yellow, white, grey;
  • yellow, orange, green.

If you are having difficulty selecting colors for the interior, or you are in doubt about the selected combinations, the Color Assist application will help you. It's enough to add your favorite colors and the app will choose combinations. Create a beautiful interior is now easy!

And remember - the main thing is to understand what kind of atmosphere you need.
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The repair in the house or in the flat is a difficult and important task. One of the stages of its solution is the search for the primary color in the interior, because it will occupy most of the room. 

In everyday life, the color strongly affects on the mood, attitude and well-being, and the variety of colors is so great that you can discuss the color of the walls in the children's room or the living room for days. How to achieve color harmony? How do not to make a mistake with the choice? 

One of the variants of the solving the problem with the help of ancient Chinese doctrine feng shui, according to which there are ways to attract favorable energy into the house and its circulation. There are eight special signs - trigrams in the fengshui , which are called gua. They are defined in the "Book of Changes" and symbolize the sides of the world. In each gua there are three lines: continuous, denoting the energy of yang, and intermittent, denoting the energy of yin.

The trigrams are arranged in an octagon, the Bagua grid, in the center of which is the yin-yang symbol

How to choose the  color?

Each trigram corresponds to the specific side of the world and favorable colors: 

  • North/Kan gua. Blue, black, blue
  • North-West/Qian gua. White, grey, gold, silver
  • West/Dui gua. White, yellow, gold
  • Southwest/Kun gua. Pink, red, all shades of brown
  • South/Li gua. Red, orange
  • Southeast/Sun gua. Green
  • East/Zhen gua . Black, jade green
  • Northeast/Gen gua. Beige

With the proper arrangement of energy, they form a cycle in which they are reborn, giving life to a new form. 

How To Apply?

We take the grid Bagua and, using the compass, we impose on the plan of the apartment. In order to learn about personal favorable directions, you can use the convenient tool FengShui. 

You can immediately start activating positive energy!

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